FADE is one of the subsidiary brands under Centrum, operating in the e-cigarette industry with a strong focus on lifestyle, design, and modern consumer culture. As we continue to grow, we are looking for a performance-driven Social Media & Digital Marketing Specialist to lead our digital presence and turn creative content into measurable business impact.
This role combines creativity with analytics from organic social strategy to paid ads and community growth. If you understand how to build brands in the digital space and love working with data as much as ideas, this role is for you.
What You'll Do- Develop and execute monthly and campaign-based social media strategies aligned with brand and sales goals
- Plan and manage content calendars for organic posts, product pushes, and campaign periods
- Write engaging, brand-aligned copy for captions, hooks, short scripts, and campaign messaging
- Monitor trends and create reactive or viral-ready content opportunities
- Manage and grow FADE's online community through replies, DMs, and active engagement while maintaining our tone: smart, playful, confident
- Track and analyze performance metrics (reach, engagement rate, views, watch time, CTR, conversions) and turn insights into strategy improvements
- Lead paid social advertising on Meta, TikTok, and YouTube, including A/B testing creatives, optimizing audiences, and improving ROAS
- Align organic and paid content during launches, promos, and KOL campaigns
- Work closely with designers and content creators to ensure creative output supports performance goals
Success in This Role Looks LikeStrong engagement growth High-performing content Efficient ad performance Consistent brand voice An active and loyal community
