SEO Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

The role involves supporting SEO strategies, improving organic traffic, and optimising content to achieve business goals. You will work closely with the SEO country lead and cross-functional teams to ensure best practices are implemented effectively across all platforms.

Key Responsibilities

SEO Strategy Implementation

• Assist in executing on-page and off-page SEO strategies to drive organic traffic growth.

• Conduct keyword research and competitor analysis to identify opportunities for optimisation.

• Optimise content for search engines and user intent, ensuring alignment with business objectives.

Content Optimisation

• Work with content teams to produce high-quality, SEO-friendly content for websites, blogs, and landing pages.

• Monitor and improve the performance of existing content by updating keywords, metadata, and internal links.

• Assist with content migration and localisation from other Traveloka domains to Australia

Technical SEO

• Collaborate with developers to fix technical SEO issues, such as page speed, crawling, and indexing problems.

• Support website audits and monitor site performance using tools like Google Search Console, Tableau and Screaming Frog.

Reporting and Analytics

• Track SEO performance using analytics tools like Google Analytics, SEMrush, or Ahrefs.

• Provide regular reports on KPIs, such as organic traffic, rankings, click-through rates, and conversions.

Collaboration and Communication

• Work closely with regional and global teams to align SEO strategies with marketing campaigns.

• Collaborate with stakeholders to identify SEO priorities and opportunities for growth.

Requirements

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or related fields.

• Experience: 2-3 years of experience in SEO or digital marketing.

• Technical Skills:

  • Basic understanding of on-page, off-page, and technical SEO principles.

  • Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar.

  • Familiarity with CMS platforms (e.g., WordPress) and HTML is a plus.

• Language: Fluent English proficiency

• Soft Skills:

  • Analytical mindset with attention to detail.

  • Strong problem-solving and critical-thinking abilities.

  • Ability to work in a fast-paced, team-oriented environment.