Company Description
We are a performance-led real estate marketing & advertising company that helps residential projects sell better. We combine good design with smart, data-driven marketing to attract the right buyers and investors. From shaping the idea to generating leads and supporting sales, we work closely with developers across the full journey making sure every project is clearly positioned, marketed with intent, and built to perform in the real world.
Role Description
The Senior Sales Manager is responsible for driving sales performance across residential real estate projects, with a strong focus on converting qualified leads into bookings and closed deals. This role works closely with marketing, on-ground sales teams, and leadership to ensure strong lead follow-up, buyer engagement, and consistent revenue outcomes.
Key Responsibilities
Sales Strategy & Execution
- Own and drive the end-to-end sales process for assigned residential projects (villas, apartments, off-plan developments).
- Convert inbound leads from digital campaigns, channel partners, and referrals into site visits, bookings, and sales.
- Build and manage sales pipelines, forecasts, and monthly targets aligned with project timelines.
Lead Management & Conversion
- Ensure fast, structured lead follow-up across all channels (CRM, WhatsApp, calls, email).
- Qualify buyers based on budget, intent, nationality, and purchase timeline.
- Maintain high standards for lead quality, response time, and conversion ratios.
Client & Buyer Engagement
- Conduct project presentations, site visits, virtual walkthroughs, and negotiations.
- Build trust with local and international buyers by clearly communicating project value, pricing, ROI, and timelines.
- Partnership with local sales house, property agency, sellers etc
Team & Channel Management
- Manage and mentor junior sales qulaiifers
- Coordinate with channel partners, agents, and referral networks to drive consistent deal flow.
- Ensure alignment between sales messaging and marketing narratives.
Collaboration with Marketing & Leadership
- Work closely with marketing teams to provide feedback on lead quality, buyer objections, pricing sensitivity, and campaign performance.
- Support pricing strategies, offers, and sales promotions based on market feedback.
- Share weekly sales updates, insights, and recommendations with leadership.
Compliance & Documentation
- Ensure all sales processes follow legal, regulatory, and documentation requirements.
- Coordinate with legal, finance, and operations teams to support smooth deal closures
Requirements & Experience
- 610+ years of experience in residential real estate sales, preferably with developers or structured sales teams.
- Proven track record of closing deals in villas, apartments, or off-plan projects.
- Strong understanding of buyer psychology, negotiation, and sales funnel management.
- Experience handling international buyers and investors is a strong advantage.
- Comfortable using CRMs, WhatsApp-based selling, and digital lead workflows.
- Strong communication, follow-up discipline, and ownership mindset.
