Senior Performance Marketing Executive

Company Description

Caspian Digital Solutions is a leading software and digital agency specializing in innovative, end-to-end solutions that encompass web and mobile development, AI-driven digital transformation, and integrated marketing services. The company has successfully partnered with over 200 organizations across industries such as finance, healthcare, retail, education, and real estate, delivering customized technology solutions with measurable outcomes. Supported by a team of experienced developers, designers, and data scientists, Caspian Digital Solutions provides secure, scalable, and high-performance solutions tailored to each client's business goals. By leveraging AI capabilities like predictive analytics and custom machine-learning workflows, Caspian Digital streamlines operations, enhances decision-making, and fosters long-term customer engagement. With a customer-centric approach, the team ensures projects are executed seamlessly within budget and timelines, promoting sustainable growth and innovation.

Why We Are Hiring

At Caspian Digital Solutions, We want to scale paid performance across our client portfolio while improving quality and consistency through weekly optimisation practices and AI-first workflows.

Our primary objective is to drive significant growth in paid performance metrics across the entire portfolio of our diverse clientele. This requires a dedicated focus on both the volume and the efficiency of our campaigns. Simultaneously, a core component of this strategy is the systematic improvement of both the quality and consistency of our service delivery and campaign outcomes. This will be achieved through the establishment and rigorous adherence to standardized weekly optimisation practices. Furthermore, we are committed to integrating cutting-edge, AI-first workflows and automation tools into our operational framework to enhance efficiency, identify sophisticated scaling opportunities, and maintain a competitive edge in a rapidly evolving digital advertising landscape. This dual focus on scaling performance and elevating operational standards through regular optimisation and AI integration is central to our strategy for delivering superior results for all clients.

Role Overview

As an essential part of your role, you will be directly responsible for the strategic planning, meticulous launch, continuous optimization, and comprehensive reporting of all paid digital marketing campaigns. This encompasses a broad spectrum of platforms, including but not limited to search engine marketing (SEM), paid social media advertising, and display network campaigns.

Furthermore, a significant component of this position involves cross-functional collaboration. You will serve as a key liaison, working closely with the Content Team to ensure ad copy aligns with broader content strategy and audience messaging, the Design Team to create compelling and high-converting visual assets and landing page experiences, the Web Maintenance Team to troubleshoot and implement necessary technical improvements on landing pages for optimal speed and tracking, and the Lead Nurturing Teams (including Sales and CRM specialists) to refine lead scoring, hand-off processes, and ensure the delivered leads are of high quality.

The overarching goal of this collaborative effort is to continuously analyze performance metrics and implement data-driven improvements to significantly enhance both the lead quality generated through paid channels and the overall conversion rates from initial click/impression to a qualified lead or paying customer.

Key Responsibilities

• Campaign planning:
• objectives, target personas, funnel mapping, budget allocation
• Campaign implementation:
• build campaign structures
• ad creation coordination
• tracking verification (Google Analytics 4, Google Tag Manager events)
• Weekly optimisation:
• search term hygiene and negative keyword management
• bid and budget adjustments
• creative testing and iteration
• lead quality feedback loop with lead nurturing team
• Reporting:
• weekly optimisation notes (what changed and why)
• monthly performance report with insights and next actions
• Expansion:
• propose experiments for TikTok, LinkedIn, RedNote and WhatsApp-first flows
• Compliance and brand safety:
• especially for healthcare and regulated messaging

Tools & Environment

• Google Ads
• Meta Ads Manager (Facebook/Instagram)
• TikTok Ads Manager (TikTok for Business)
• LinkedIn Campaign Manager
• RedNote / Xiaohongshu Ads (platform tools, as applicable)
• Google Analytics 4
• Google Tag Manager
• SEMrush
• WhatsApp Business / WhatsApp Business Platform (as applicable)
• Jira, Confluence, Google Drive
• ChatGPT / Gemini / Perplexity (ad copy + testing matrices, verified outputs only)

Requirements

• 4 6 years performance marketing experience
• Hands-on Google Ads and Meta Ads experience (mandatory)
• Strong understanding of conversion tracking and measurement
• Structured weekly optimisation discipline
• Strong reporting and communication skills

Good To Have:

• TikTok Ads experience
• LinkedIn Ads experience (B2B)
• RedNote platform familiarity for Chinese market
• Experience with lead nurturing and sales operations integration
• Experience with landing page conversion optimisation

What Success Looks Like (First 6090 Days):

• Launches or stabilises campaigns across assigned accounts with clean tracking.
• Implements weekly optimisation notes consistently.
• Improves lead quality through search terms hygiene and better targeting.
• Establishes a repeatable experimentation rhythm (2 tests per month).
• Produces a strong monthly report that clearly shows decisions and improvements.
• Meet the monthly set KPIs for the respective campaign for 90% or more campaigns.

How to Apply

Send resume + 12 campaign case studies + salary expectations + availability.