Senior Offline Marketing

4-6 Years

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Early Applicant

Job Description

Job Description

Develop and deploy in-store branding (POP materials, signage, counter kits).
Ensure consistent Limit Xtra branding across partner merchants and regions.
Plan and execute offline activations (roadshows, exhibitions, merchant events).
Tailor activities based on BD/merchant regional strategy.
Lead marketing-funded initiatives (gift with purchase, raffles, showroom gimmicks).
Design quick-win activations to boost conversion during high-traffic periods
Collaborate with BD and merchant teams for regional activations.
Customize marketing support for showroom staff (flyers, talking points, kits).
Manage vendors/agencies for production and event logistics.
Track coverage, execution quality, and impact of offline activations.
Share insights to refine future activations.
Own merchant partnerships & transactional promos; marketing supports with visibility & activations.
Ensure proper execution in stores/showrooms.
Deliver materials and manage event operations

Requirements

Ability to design and execute in-store branding (POP, visibility kits, showroom collateral).
Experience minimum 4 years in planning roadshows, exhibitions, and on-site activations.
Creativity in designing customer incentives (e.g., GWP, raffle, showroom promo gimmicks).
Strong follow-up and project management to ensure activations are executed properly in-store and regionally.
Ability to coordinate with vendors for printing, event logistics, promoters.
Comfort in working with BD/merchant teams to customize activations per region or showroom.
Basic ability to track spend vs. effectiveness of offline initiatives.
Skill to brief creative/agency for ATL/BTL campaign needs.