Senior Marketing Officer (Head of Marketing)

Role Overview

We are seeking a Senior Marketing Officer to lead and manage the overall marketing direction of a

luxury watch dealer. This role requires a strong strategic mindset and proven experience in handling

branded or luxury products, with the ability to work independently and shape effective promotional

strategies for high-end watches.

Responsibilities

Develop and execute overall marketing strategies (online & offline)

Define brand positioning and promotional direction for luxury watch products

Plan, manage, and evaluate marketing campaigns and advertisements

Analyze market trends and determine suitable products for promotion

Oversee social media, website, and offline marketing execution

Monitor performance metrics and prepare marketing reports

Coordinate with content creator, website admin, sales team, and external partners

Ensure all marketing activities align with luxury brand standards

Qualifications

Minimum 5 years of experience in marketing

Experience handling branded / luxury products is strongly preferred

Able to work independently without close supervision

Strategic, creative, and highly adaptable

Strong leadership and communication skills

Fluent in Bahasa Indonesia & English