Job Description
Senior Manager, Consumer & Shopper Insights & Portfolio Management - Indonesia
Reports to: Senior Director, Marketing - Indonesia
Location: Jakarta, Indonesia
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OUMarket model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
Operating as an individual contributor, you will apply a deep understanding of the art and science of local consumer and shopper behaviour, needs, and foresights, enabled by human sciences, data, and advanced analytics.
This role is the insight growth engine for the market, translating consumer and shopper intelligence into portfolio choices, category strategies, IMX programs, and commercial decisions.
This role drives
speed to insight and speed to action, embedding always-on learning, rapid test-and-learn cycles, and operational efficiency so insight moves at the pace of the businessnot the pace of research.
- Own the art and science of local consumer and shopper understanding, spanning needs, behaviors, rituals, occasions, and decision journeyswith fast, repeatable insight-to-action cycles.
- Lead human sciences, foresights, and future scenarios to anticipate cultural, category, and consumption shifts, enabling proactive growth decisions.
- Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth, with rapid diagnostics and optimization loops.
- Support portfolio and category decisions for the market by delivering timely, decision-ready insights that guide where to play, how to win, and where to invest.
- Define and deliver the local market research, analytics, and modelling agenda, optimized for speed, scale, and cost efficiency.
- Translate insights into clear growth actions and priorities for Marketing, IMX, and Commercial teams.
- Enable always-on intelligence through deployment of OU insight platforms, automation, and advanced analytics to reduce cycle time and increase insight velocity.
- Partner with Indonesia Marketing teams to drive rapid performance diagnosis, opportunity sizing, and growth acceleration.
- Ensure disciplined endtoend P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency.
- Establish learning cadences and performance rhythms (monthly, quarterly, campaign-based) to ensure insight is continuously embedded in decisions.
- Represent Indonesia within the ASP Consumer & Shopper Insights Network, ensuring speed, rigor, best-practice sharing, and capability uplift.
What Success Looks Like: A step-change in how quickly and effectively Indonesia turns consumer & shopper insights into growth action. Decisions across portfolio, brands, and IMX are guided by always-on intelligence, fast learning cycles, and advanced analyticsdriving stronger relevance, higher conversion, and sustained business growth at speed.
Experience & Critical Requirements
- 8+ years of experience in consumer and shopper insights, marketing analytics, strategy, or business intelligence, with proven impact on brand, portfolio, and commercial growth.
- Proven ability to turn insight into business action, influencing brand, commercial, and marketing leaders on where to play, how to win, and where to invest.
- Deep expertise in human insights, shopper decision journeys, segmentation, demand drivers, and behavioural sciences across multiple categories and channels.
- Strong experience leading end-to-end insight ecosystemsfrom qualitative and quantitative research to analytics, modelling, and foresight.
- Demonstrated capability to operate at speed, embedding agile learning, rapid diagnostics, and always-on insight systems.
- Experience deploying advanced analytics, automation, AI, and insight platforms to accelerate insight velocity and decision-making.
- Strong commercial acumen, with experience linking insight to portfolio strategy, pricing, innovation, channel growth, and media effectiveness.
- Proven leadership across agencies, research partners, and cross-functional teams in matrix environments.
- Experience influencing senior stakeholders across Marketing, Finance, and IMX teams.
- Growth mindset with a strong bias for curiosity, experimentation, and continuous improvement.
Communication Focus
- Ability to influence Marketing and Commercial Leadership through clear, fast, and decision-ready insight narratives.
- Ability to translate complexity into simple, actionable growth direction for brand, portfolio, and channel teams.
- Strong storytelling skillsable to connect data, culture, and consumer behavior into compelling business cases.
- Ability to operate in ambiguous environments, aligning multiple stakeholders behind one growth agenda.
- Comfortable challenging thinking and reframing problems to unlock new growth opportunities.
- Ability to inspire confidence and momentum by showing how insight directly drives brand relevance and business performance.
About CocaCola ASEAN & South Pacific
The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The CocaCola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We're constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The Coca-Cola Company: Refresh the World. Make a Difference
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
Skills
Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Waterfall Model; Group Problem Solving; Brand Positioning; Microsoft Office; Communication; Social Media Strategies; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
