Senior Graphic Designer

MODENA is an Indonesian home appliances and consumer electronics company committed to delivering innovative products and experiences for modern living.

We are currently looking for a Graphic Designer (Senior Level) to join our Creative team and contribute to the development of visual concepts and marketing campaigns across 360° brand touchpoints. The role combines strong design and conceptual thinking with the exploration of AI and emerging creative technologies, from ideation and visual exploration to final production.

Responsibilities

• Develop strong Key Visuals, creative concepts, and visual directions for sales and marketing campaigns across 360° brand touchpoints.
• Utilize AI tools and emerging creative technologies throughout the creative workflow, including ideation, visual exploration, image generation, image editing, compositing, and production enhancement.
• Explore new AI-assisted workflows that can improve creative quality, and production efficiency while maintaining brand standards.
• Translate marketing briefs and business objectives into compelling visual concepts and creative executions that align with MODENA's brand identity.
• Create and develop marketing communication materials across digital, social media, print, retail, events, and other brand touchpoints.
• Lead visual development from initial concept, design exploration, and production through to final artwork, ensuring consistency and high-quality execution.
• Develop campaign concepts, visual references, moodboards, and creative decks to clearly communicate ideas and design direction.
• Collaborate proactively with Content, Marketing, Creative, and other cross-functional teams to develop ideas from concept through execution.
• Present creative concepts and articulate design rationale clearly to stakeholders and internal teams.
• Work closely with designers and creative team members across different disciplines to maintain visual consistency across campaigns and deliverables.
• Manage multiple projects simultaneously, prioritize deliverables, and maintain creative quality within established timelines.
• Stay current with design trends, visual culture, creative technology, and AI developments, translating relevant trends into meaningful opportunities for the brand.

Requirements

• 3–5 years of professional experience in Graphic Design, Creative, Advertising, Design Studio, or related fields.
• A strong portfolio is required. Please include your portfolio link in your CV when applying.
• Previous experience working in a design studio, creative agency, or fast-paced in-house creative team, with exposure to multiple projects, campaigns, brands, or visual styles.
• Strong portfolio demonstrating conceptual thinking, key visual development, campaign design, branding, visual storytelling, and polished final execution.
• Able to combine AI-generated outputs, professional design judgment, and traditional design tools to produce refined and brand-appropriate creative work.
• Proficient in Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and Figma.
• Strong understanding of design system, typography, color, composition, layout, visual hierarchy, and fundamental design principles.
• Strong skills in digital imaging, 2D graphic design, and visual storytelling.
• Proven ability to develop creative work from an initial brief or idea through to refined, production-ready artwork.
• Hands-on experience using AI-powered creative tools for ideation, image generation, image editing, visual exploration, retouching, compositing, or production enhancement.
• Strong conceptual thinking, idea generation, problem-solving, and design thinking capabilities.
• High attention to detail with the ability to maintain brand consistency across multiple formats and touchpoints.
• Able to work independently and take ownership of projects while collaborating effectively within multidisciplinary teams.
• Good presentation and communication skills, with the ability to explain creative ideas and design decisions clearly.
• Able to manage multiple projects and deadlines in a fast-paced creative environment.
• Fluent in English, with a positive, proactive, collaborative, and professional attitude.