Senior Graphic Designer

Role summary

FTL is a fast-growing premium fitness brand with a large, multi-location network. Our Design team is strong on production, but needs a senior craft-and-direction layer sitting between the supervisor and the designers who execute the day-to-day work.

This role is that layer. The Senior Creative & Graphic Designer owns concept-to-execution on our most important design work, sets and safeguards visual consistency across the network, raises the craft ceiling on flagship deliverables, and gives creative direction to mid and junior designers. This is a senior craft-and-direction hire — we are looking for taste, judgment, and art direction, not simply output speed.

Key responsibilities

Brand consistency & design system

• Own and evolve the brand's design system and visual guidelines.
• Build reusable templates and component libraries that keep the network visually consistent and on-brand.
• Safeguard visual quality across print, digital, social, and out-of-home / event assets.
• Deliver flagship design work: key visuals, out-of-home, event collateral (backdrops, LED screen assets, standees), and social hero assets.
• Personally handle the deliverables where polish and premium feel matter most.
• Help set craft standards and review work before it ships.

Tools & modern workflow

• Work fluently across Adobe Creative Cloud and Canva Teams.
• Adopt and champion AI-assisted design tools to move faster without compromising quality.
• Partner with content, video, event, and ads teams to hit campaign and launch timelines.

Requirements (must-have)

• Min. 5–6+ years in graphic / creative design, ideally including brand, campaign, or agency experience.
• A strong portfolio showing concept-to-execution range across brand, key visuals, social, and out-of-home / event work. (Portfolio required.)
• Expert command of Adobe Creative Cloud (Photoshop, Illustrator, InDesign); fluent in Canva Teams.
• Strong art direction, typography, layout, and brand-systems thinking.
• Proven experience building or maintaining a design system or brand guidelines.
• Able to art-direct and mentor junior designers, not just execute solo.
• Comfortable in a fast-paced, high-volume, deadline-driven environment.
• Clear communicator — can take a brief, ask the right questions, and push back constructively.

Nice-to-have

• Experience with premium hospitality, lifestyle, fitness, F&B, or retail brands.
• Familiarity with AI creative tools.
• Photography, retouching, or basic video editing.
• Strong grasp of Indonesian social culture (Instagram, TikTok, Threads).