SAFF & Co. believes that the best memories begin from an unforgettable scent.
Established in Jakarta, SAFF & Co. has been passionate in creating fragrances since 2019.
As one of Indonesian favourite fragrance ateliers, we are constantly adapting to the rapid change of trends to fit into Indonesian contemporary and fast-paced lifestyle.
JOB DESCRIPTION:
- Develop and manage end-to-end paid media strategies across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels
- Plan, launch, optimist, and scale performance-driven campaigns focused on traffic, conversions, and revenue growth
- Manage advertising budgets and forecasts to achieve target ROAS, CPA, and revenue goals
- Drive paid traffic to e-commerce platforms (e.g. Shopify, marketplaces) and optimize for conversion performance
- Collaborate with e-commerce and web teams to improve landing pages, checkout flow, and user experience
- Support product launches, promotions, and seasonal sales through paid campaigns
- Analyst funnel performance from ad click to purchase, identifying drop-offs and optimization opportunities
- Monitor campaign performance using analytics tools (Google Analytics, platform dashboards, tracking pixels)
- Conduct A/B testing on creatives, audiences, formats, and landing pages
- Prepare performance reports with actionable insights and recommendations
- Ensure accurate tracking, attribution, and data integrity across platforms
- Work closely with creative, content, CRM, and e-commerce teams to ensure cohesive campaign execution
- Provide guidance and mentoring to junior digital ads specialists where applicable
- Liaise with external agencies, vendors, and platform partners
- Stay up to date with digital advertising trends, platform updates, and privacy regulations
- Ensure compliance with brand guidelines, advertising policies, and data protection requirements
- Implement best practices to improve efficiency, scalability, and performance consistency
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or a related field preferred
- 1-3 years of experience in digital advertising or performance marketing
- Proven experience managing e-commerce-focused ad campaigns
- Experience with e-commerce platforms such as Shopify, marketplaces is required
- Advanced expertise in paid digital advertising platforms
- Strong analytical and data interpretation skills
- Proven ability to optimize campaigns for ROAS and conversion performance
- Deep understanding of e-commerce funnels and customer journeys
- Budget management and forecasting skills
- Strategic thinking with hands-on execution capability
- Strong communication and stakeholder management skills
