About Lapakgaming
PT. Global Digital Indokreasi (Lapakgaming), a subsidiary of Bukalapak, is a digital company in the gaming industry that provides top-up services on various popular games. PT Global Digital Indokreasi was created from the creative ideas of young people who saw the opportunities in a convenient way that could be given to the youth in Indonesia and the world, to accelerate and support their passion for gaming. We provide our services on our official website and all the transactions can be done digitally.
About the Job
In this role, you will grow the Strategy Games category by developing strategies, optimizing the user journey, and executing marketing campaigns. You'll work with cross-functional teams to boost user acquisition, engagement, and revenue, while managing daily operations and collaborating with external partners. A passion for gaming, creativity, and a data-driven mindset are key to success.
Job Descriptions:
- With Category manager; developing strategy games category strategy through market research and analysis
- With product team; develop end-to-end journey for top up login user experience to support strategy games sales
- Execute category strategy based on direction of the line manager such as promotions, campaigns, and events to drive awareness, acquisition, and retention within the Strategy focused games.
- Operate category BAU, such as campaign & promo creation, price & SKU monitoring.
- Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize focused games performance.
- Collaborate with cross-functional teams, including marketing, CS, and product team to improve the Strategy user experience.
- Collaborate with KOL, agency, or any external stakeholder as a part of our marketing partner
Requirements:
- A degree from a reputable university
- Minimum of 2 years of experience in online marketing, preferably in related industries
- A candidate with knowledge of the gaming industry is preferred, an avid gamer is a bonus
- Creative thinking with the ability to work under minimal supervision
- Good interpersonal skills, agile, and a go-getter attitude
