SEO Specialist iGaming Industry
Responsibilities:
- Develop and execute comprehensive SEO strategies across on-page, off-page, and technical aspects to increase keyword rankings and organic traffic.
- Conduct in-depth keyword research and competitor analysis, focusing on high-volume and high-difficulty keywords relevant to the iGaming niche.
- Build, manage, and maintain a high-quality backlink profile, including PBN management, white-hat, and black-hat link-building strategies.
- Perform regular technical SEO audits and provide actionable recommendations to the development team.
- Stay ahead of Google algorithm updates and adjust strategies to safeguard or improve rankings.
- Deliver weekly and monthly performance reports with actionable insights and strategic recommendations.
- Collaborate with content, marketing, and development teams to ensure SEO objectives align with broader business goals.
Qualifications & Requirements:
- Proven expertise in SEO, with a strong track record in the iGaming industry preferred.
- Up-to-date knowledge of the latest SEO trends, tools, and Google algorithm changes.
- Strong leadership skills with the ability to mentor junior SEO team members.
- Excellent communication and cross-functional collaboration skills (content, dev, design teams).
- Proficiency in leading SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, SurferSEO, etc.
- Hands-on experience in safe and effective PBN management and backlink-building practices.
- Solid understanding of HTML, structured data/schema markup, and technical SEO best practices.
- Knowledge of Core Web Vitals, mobile optimization, and overall website performance.
- Strong analytical skills with the ability to interpret large datasets and present actionable insights clearly.
