Job Description

Location: Gama Tower, South Jakarta, Indonesia

We are looking for a creative, data-driven, and result-oriented Marketing Specialist to join our team at Lintas Maritim Indonesia. If you have strong expertise in multi-channel campaign execution, digital strategy, brand storytelling, and performance marketing, we want to hear from you!

Key Responsibilities:

Oversee day-to-day marketing operations, digital channels, and campaign executions to maximize brand visibility and operational growth.
Plan, organize, and execute scheduled promotional campaigns, product/service launches, and brand initiatives within approved marketing budgets and project timelines.
Ensure all marketing materials and communications align with company guidelines, industry standards, and overall brand positioning.
Conduct regular performance analyses, track campaign KPIs, and review engagement metrics, delivering comprehensive technical and performance reports to management.
Manage operational marketing budgets, monitor return on marketing spend, and coordinate with vendors, media partners, and external agencies.
Provide creative direction and strategic troubleshooting support to internal cross-functional teams (Sales, Design, and Product) during campaign rollouts.
Liaise with media partners, event organizers, agencies, and vendors to ensure smooth execution and high-impact brand turnarounds.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Experience: 2–5 years of working experience as a Marketing Specialist, Brand Coordinator, or similar role in a agency or corporate environment.
Technical Skills: In-depth knowledge of digital marketing channels, SEO/SEM, social media management tools, email marketing systems, and analytics tools (e.g., Google Analytics, Meta Business Suite). Proficient in MS Office and basic content/graphic design workflows.
Soft Skills: Strong analytical, project management, and creative problem-solving abilities. Excellent communication and presentation skills in English and Bahasa Indonesia.
Flexibility: Willingness to adapt to dynamic campaign schedules, market trends, and occasional industry events or site visits as required.