Sales And Marketing Specialist

About the Role

We are looking for a Sales Marketing Communication Assistant Manager who will be responsible for planning, developing, and executing omnichannel marketing strategies (digital & conventional) to promote all levels of education, including preschool, primary, junior high, senior high, and the Cambridge Program.

The role will focus on achieving student enrollment targets while strengthening brand awareness and the institution's overall brand image.

Key Responsibilities

Digital Marketing & Campaign Management

• Design, manage, and optimize paid digital advertising campaigns, including Google Ads/SEM, Meta Ads (Instagram & Facebook), and TikTok Ads.
• Develop and manage SEO/SEM strategies to improve the school website's search engine ranking for keywords relevant to prospective parents and students.
• Develop and execute content & social media marketing strategies across key social media platforms.
• Develop and manage data-driven email marketing strategies to support lead generation, engagement, and student enrollment.
• Monitor campaign performance and analyze marketing data to identify opportunities for optimization and improvement.

Qualifications

• Bachelor's degree (S1) in marketing, marketing communications, or a related field.
• Minimum 3 years of experience in marketing communications, preferably within the education industry/institution.
• Strong understanding of digital marketing, paid advertising, SEO/SEM, social media, content marketing, and email marketing.
• Data-driven mindset with strong analytical and campaign optimization skills.
• Willing to be based in Tangerang.