Retail Expansion Supervisor

Responsibilities

Market Expansion

• Conduct market research to identify strategic and potential locations for new store openings (malls, commercial areas, etc.).
• Analyze demographic data, consumer trends, and competitor activity in target areas.
• Develop a detailed business plan for each new location, including sales projections, operational costs, and profitability analysis.
• Negotiate agreements with retailers and partners.

Retail Operations & Execution

• Ensure product availability, visibility, and compliance with display guidelines.
• Ensure all new stores operate according to FOOM&aposs operational standards, including store presentation, visual merchandising, and customer experience.
• Monitor retail execution quality (planogram, POSM, stock availability).

Team & Field Supervision

• Lead and guide retail field promoters/activation teams.
• Provide training on product knowledge, compliance, and customer approach.
• Monitor team performance and ensure target achievement.

Reporting & Analysis

• Track retail KPIs (outlet coverage, sales growth, compliance score).
• Provide insights on competitor activities and consumer behavior.
• Deliver regular reports and recommendations to management.

Qualifications

• Bachelors degree in Business, Marketing, or related field.
• 24 years of experience in retail expansion, trade marketing, or sales supervision (FMCG or tobacco/vape industry preferred).
• Strong negotiation, communication, and people management skills.
• Knowledge of retail operations, distribution, and trade marketing.
• Willingness to travel and work in the field extensively.