To support our expansion in the modern trade independent channel, we are seeking a result-driven Regional Account Manager who will lead regional growth initiatives, manage retail accounts, and drive distributor development across the assigned territory.
Key Responsibilities
- Manage and grow sales in the modern trade independent channel, including regional retail chains and standalone modern stores.
- Build and maintain strong partnerships with key retail buyers, store managers, and regional chain stakeholders.
- Drive product availability, visibility, and in-store execution in line with brand guidelines.
- Ensure efficient product distribution, order fulfillment, inventory planning, and credit control.
- Develop and execute territory-specific sales and distribution plans, aligned with national objectives.
- Analyze market potential, identify gaps, and recommend strategies to maximize retail footprint, sell-in, sell-through, and sell-out.
- Lead annual and quarterly negotiations with retail partners and distributors covering pricing, trade terms, margins, and promotional funding.
- Plan and manage trade spends efficiently, ensuring positive ROI and compliance with budget.
- Manage a team of Account Officers and field frontliners to ensure effective market execution.
- Coordinate with marketing and trade marketing teams to implement product launches, in-store branding, planograms, and seasonal campaigns.
- Monitor competitor activities, pricing, promotions, and customer feedback to identify market trends and opportunities.
- Area Coverage : Jabodetabek, Sumatera, West Java, Kalimantan, Central Java, East Java, Outer Island
Qualifications
- Bachelor&aposs degree in Business, Marketing, or a related field
- 58 years of relevant experience in FMCG, Beauty, or Personal Care, managing regional sales, modern trade, and distributor networks
- Fluency in English is a must both written and spoken
- Strong understanding of the modern trade independent channel and distributor landscape
- Proven leadership, negotiation, and interpersonal skills.
- Highly analytical with a data-driven mindset
- Willing to be placed in targeted area within Jabodetabek, Sumatera, West Java, Kalimantan, Central Java, East Java, and Outer Island
- Willingness to travel frequently across the assigned region
