Media & Partner Relations: Manage and cultivate strong, ongoing relationships with targeted media, journalists, influencers, and external partners.
PR Strategy & Campaigns: Develop and execute targeted PR campaigns to maximize external brand awareness and positive media coverage.
Content Creation: Draft and distribute compelling press releases, media kits, promotional materials, and external marketing content.
Brand Reputation: Maintain the brand's public image and act as the first line of defense in handling external communication or crisis management issues.
Cross-Functional Support: Work closely with the marketing and sales teams to support product launches and ensure consistent brand messaging across all external channels.
Monitoring & Reporting: Monitor media coverage continuously, track PR campaign performance, and report on key metrics.
Qualifications:
Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Experience: 2 - 3 years of proven experience specifically in Public Relations, Media Relations, or Corporate Communications.
Media Network: Excellent media relations and networking skills, with an established and active network of media contacts.
Writing Skills: Exceptional writing and communication skills, with the ability to craft engaging, persuasive content and impactful press releases.
Industry Knowledge: Solid understanding of the media and communications landscape, particularly within the consumer products industry.
Language: Excellent English communication skills (both written and spoken) are mandatory.
