Promotion Manager

About the Role

You will be responsible for designing, managing, and overseeing the execution of the company's overall promotional strategy—including promotional campaigns, consumer loyalty programs, and outdoor advertising—to ensure that all promotional communication activities are effective, consistent with the brand image, and aligned with the company's business objectives.

Responsibility :

• Develop detailed annual promotional activities in accordance with short- and medium-term plans established by management, aimed at supporting marketing targets and ensuring the effectiveness of planned promotional communications.
• Manage the Promotion, Loyalty, and Outdoor Advertising teams in the planning and execution of their respective activities, ensuring synergy across teams in the implementation of the company's promotional programs.
• Monitor the implementation of promotional, loyalty, and outdoor advertising programs to ensure that all activities align with established KPIs and quality standards.
• Analyze the outcomes of promotional and loyalty programs—including performance data, ROI, and consumer feedback—to provide insights for refining future promotional strategies.
• Build and maintain working relationships with vendors, media agencies, and external partners to facilitate the smooth execution of promotional activities.

Requirement :

• Minimum Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• Min 5 year(s) of working experience in the related field is required for this position.
• Key Knowledge and Skills: Marketing Promotion Knowledge, Planning and execution of multi-channel promotion strategies, Understanding of customer loyalty concepts and integrated communication, Knowledge of out-of-home (OOH) media management, Leadership, Time Management, Effective Communication
• Placement : Head Office, West Jakarta

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.