Promotion & Activations Manager

About the Role

You will be responsible for designing, managing, and overseeing the implementation of the company's overall promotional strategy—including promotional campaign and activation program —to ensure that all promotional communication efforts are effective, consistent with the brand image, and supportive of the company's business objectives.

Responsibility :

• Develop detailed annual promotional & activation activities in alignment with short- and medium-term plans established by management, aimed at supporting marketing targets and ensuring the effectiveness of planned promotional communications.
• Manage the Promotion and Activation teams in the planning and execution of their respective activities, ensuring synergy across teams during the implementation of company promotional programs.
• Monitor the execution of promotional and activation programs to ensure that all activities align with established KPIs and quality standards.
• Analyze the outcomes of promotional and activation programs—including performance data and consumer feedback—to provide insights for refining future promotional strategies.
• Build and maintain working relationships with vendors, media agencies, and external partners to facilitate the smooth execution of promotional activities.

Requirement :

• Minimum Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• Min 5 year(s) of working experience in the related field is required for this position.
• Key Knowledge and Skills: Knowledge of marketing promotions, Planning and execution of multi-channel promotional strategies, Understanding of activation concepts and integrated communications, Leadership, Time management, Effective communication.
• Placement : Head Office, West Jakarta

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.