Product Marketing Specialist

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Expression of Interest (for Executive to Senior Executive role)

Join our Scarlett Talent Hub and be part of our exclusive talent pool for future career opportunities.

By joining, you'll stay connected with Scarlett for potential roles that match your skills and ambitions. Don't miss the chance to be considered for exciting opportunities.

Qualifications:

• Bachelor's and Diploma of any major
• Have a minimum of 1 - 3 years of experience in Product Management / Product Marketing / Product Development in FMCG/Beauty Industries
• Able to identify target audiences and devise campaigns that engage, inform, and motivate
• In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
• Strong marketing skills to create effective product marketing strategies and campaigns
• Strong research and analytical skills
• Know about online and offline campaigns
• Experience in end-to-end marketing (innovation to market execution)

Responsibilities:

• Analyze skincare and makeup trends to identify opportunities for new products
• Conduct surveys and gather consumer feedback to understand preferences
• Collaborate with the R&D team to develop formulations and packaging that meet consumer needs
• Oversee product development from concept to launch, including product testing
• Work with the Marketing team to plan strategies and promotional campaigns
• Collaborate with the Sales team to align sales strategies with goals
• Manage project timelines to ensure on-time delivery and meet expectations
• Analyze product performance metrics such as sales and consumer satisfaction
• Recommend product improvements and marketing strategies
• Manage budgets for product development and marketing
• Monitor expenses to ensure marketing efficiency
• Organize marketing campaigns effectively

Drop your profile now and let's #BeOurSTARlett!