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MODENA

Product Marketing Specialist

2-4 Years
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Job Description

Job Overview

Responsible for coordinating product strategies, launches, sales campaigns, and market analysis to drive sales and growth.

Key Responsibilities

  • Coordinate with Sales, Trade Marketing, and Product Development teams to align product strategies, displays, and budget plans.
  • Assist in identifying new products, drive product launches, and execute campaigns and roadshows to support market strategies.
  • Analyze customer characteristics and conduct channel mapping for targeted product distribution.
  • Lead product introduction efforts, focusing on sales growth, and analyze competitor campaigns for pricing and promotional insights.
  • Collaborate with the Market Analyst Team to implement PSI (Production, Sales, and Inventory) strategies.

Qualifications

  • Min. Bachelor's degree in Marketing, Business, or a related field.
  • Min. 2 years of experience in product marketing, preferably within the home appliances industry.
  • Strong communication and negotiation skills.
  • Proficient in data analysis and business development.
  • Experience in project management and campaign execution.
  • Strong presentation skills.
  • Advanced knowledge of Ms. Office.
  • Customer-Obsessed, with an ability to develop market strategies.

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About Company

Job ID: 142160079