Responsibilities
Strategy & Vision
- Define website goals and roadmap aligned with company objectives.
- Analyze competitors, user behavior, and market trends.
- Set and track KPIs (e.g., traffic, conversion, engagement).
User Experience (UX) & Design
- Research user needs and improve usability.
- Collaborate with UI/UX designers for layout and design.
- Ensure accessibility, mobile optimization, and intuitive navigation.
Development Coordination
- Work with developers and marketing to implement updates.
- Manage product backlog and prioritize features.
- Translate business requirements into technical tasks.
Data Analytics & Optimization
- Monitor website performance using analytics tools.
- Conduct A/B tests and improve conversion rates.
- Enhance SEO, site speed, and overall performance.
Cross-functional Collaboration
- Partner with marketing, sales, and IT teams.
- Align website content with campaigns and business goals.
- Ensure smooth technical operations and integrations.
Content & CMS Management
- Oversee website content and updates.
- Manage CMS (e.g., WordPress, HubSpot).
- Ensure brand consistency and localization if needed.
Project Management
- Plan and execute website redesigns or migrations
- Maintain timelines, budgets, and stakeholder communication.
- Conduct post-launch evaluations and reporting.
Compliance & Quality Assurance
- Ensure compliance with privacy and accessibility standards. Oversee QA testing to fix bugs and errors.
- Maintain security and data protection measures.
Requirements
- Bachelor's degree in Business, Marketing, Information Technology, or a related field.
- Indonesian citizen, maximum 30 years old, residing in Jabodetabek.
- Minimum 23 years experience as a Marketing/Growth Analyst, with proven track records.
- Hands-on experience in managing web/digital marketing analytics & trackers across channels
- Strong analytical skill in reading marketing data, funnels, CAC, ROAS, and conversion metrics.
- Proficient in tools such as Google Analytics, Google Tag Manager, Social Media Analytics & Pixels, Looker Studio, Tableau, and Sheets.
- Strong attention to detail, critical thinking, and data storytelling skills. SQL/Python is a plus
- Good communication skills in both Bahasa Indonesia and English (written & verbal).
- Willing to work from office in Purwadhika BSD - Green Office Park 9
