Job Objective:
To own the end-to-end product lifecycle for our cosmetics line in the Indonesian market. You will deeply understand the needs of Indonesian consumers, define and drive product strategies suited to the local market from concept to launch, ensuring business goals are achieved.
Key Responsibilities :
- Develop localized product strategy and launch roadmap based on deep analysis of Indonesian beauty trends, competitive landscape, and consumer insights.
- Create product briefs and collaborate with global R&D teams to develop or adapt products suitable for the Indonesian climate, skin types, and preferences.
- Work closely with Supply Chain and Regulatory Affairs to ensure products comply with local Indonesian regulations and launch on schedule.
- Lead cross-functional launch teams (Marketing, Sales, Training) to ensure successful product commercialization in Indonesia.
- Define and track key product success metrics for the Indonesian market.
- Conduct post-launch analysis, gather market feedback, and propose product improvement plans.
Requirements:
- Bachelor's degree or higher in Marketing, Business, Chemistry, or a related field.
- Fluent in English, both written and spoken.
- 3+ years of product management or product marketing experience, with at least 2 years specifically in the cosmetics, skincare, FMCG, or pharmaceutical industry.
- Strong understanding of cosmetic development processes and basic knowledge of beauty claim regulations in Indonesia.
- Excellent analytical and cross-cultural communication skills.
Preferred Qualifications:
- Can speak Mandarin will be plus poin.
- Proven experience in successfully launching beauty products in the Indonesian market.
- Deep understanding of Indonesian culture and beauty consumption habits.
