This role will be responsible for designing and executing the Go To Market (GTM) strategy for Boost's Payment Gateway business. The mandate includes identifying and securing priority merchant segments, ecosystem partners, and high impact commercial opportunities that accelerate transaction growth and revenue expansion for PG Business. This role will report to Head of Boost Payment Gateway Indonesia.
Go to Market (GTM) Strategy & Execution
- Develop and execute a comprehensive GTM strategy for Boost Payment Gateway across priority verticals and merchant segments.
- Identify high-potential merchants, strategic ecosystems, and distribution partners to accelerate market penetration.
- Design competitive pricing schemes, commercial models, and incentive structures aligned with revenue and margin objectives.
- Establish scalable sales processes, Standard Operating Procedures (SOPs), and structured sales toolkits to ensure consistency and execution excellence.
- Define target segmentation, pipeline strategy, and sales forecasting framework to drive predictable revenue growth.
Merchant & Ecosystem Acquisition
- Lead end-to-end merchant acquisition efforts, from prospecting and pitching to commercial negotiation and deal closure.
- Structure partnership agreements and assist in commercial contract discussions in collaboration with Legal and Compliance teams.
- Orchestrate seamless technical integration by coordinating with Product and Tech teams to ensure timely onboarding.
- Drive pipeline discipline and conversion management to meet revenue, transaction, and GMV targets.
- Personally lead high-value or strategic deals during early-stage market expansion.
Account & Merchant Relationship Management
- Build and maintain strong, long-term relationships with key merchants and ecosystem partners.
- Monitor merchant performance metrics (transaction volume, GMV, revenue contribution, integration stability).
- Conduct regular business reviews and on-site visits to gather feedback, identify expansion opportunities, and mitigate churn risk.
- Act as the primary commercial escalation point for key accounts to ensure service excellence and retention.
- Identify performance gaps and implement corrective commercial or operational initiatives.
Use Case Development / Cross – Selling
- Develop relevant payment use cases tailored to merchant verticals to drive higher transaction frequency and wallet share.
- Identify cross-selling opportunities within existing merchant portfolios to expand payment methods, value-added services, or new product integrations.
- Collaborate with Product and Marketing teams to package solutions that increase merchant stickiness and revenue per account.
- Leverage merchant insights to inform product roadmap enhancements and competitive positioning.
Job Requirements:
- Strong ownership mindset and execution discipline, with the ability to manage end-to-end deal cycles independently.
- Results driven mentality with a consistent record of meeting or exceeding revenue, GMV, or sales targets.
- Proven experience in technology driven companies, preferably within fintech, payment gateway, digital payments, or e-commerce industries.
- Strong commercial acumen with demonstrated ability to design go to market strategies, pricing models, and partnership frameworks.
- Highly analytical with the ability to translate data into clear business insights, structured proposals, and executive level presentations.
- Excellent communication and negotiation skills, capable of influencing stakeholders across merchants, partners, and internal cross functional teams.
- Minimum 8 years of experience in merchant acquisition, business development, or sales leadership roles, with a strong track record of delivering revenue and transaction growth.
- Bachelor's degree in Business Administration, Management, Economics, or a related field. A postgraduate degree is a plus.
