Meta & Tiktok Ads Specialist ( AI Content Creation)

Key Responsibilities

• Plan, execute, and optimize ad campaigns on Meta (Facebook & Instagram) and TikTok.
• Conduct research, segmentation, and audience targeting for maximum results.
• Create engaging ad content (visuals, videos, copywriting) with AI Content Creation tools (e.g., ChatGPT, MidJourney, Runway, etc.).
• Monitor, analyze, and report on campaign performance (CPC, CTR, ROAS, Conversion Rate).
• Run A/B tests and continuously improve ad effectiveness.
• Work closely with the marketing and creative team to align strategies.
• Stay updated on the latest digital marketing trends, platform updates, and AI innovations.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• At least 2 years of proven experience in managing Meta Ads & TikTok Ads campaigns.
• Strong knowledge of digital marketing funnels and remarketing strategies.
• Skilled in using AI tools for content creation (text, design, video).
• Strong data analysis and decision-making skills.
• Creative, detail-oriented, and results-driven with focus on ROAS.
• Good communication skills and ability to work both independently and in a team.

Nice to Have

• Meta Blueprint or TikTok Academy Certification.
• Experience handling medium to large ad budgets.
• Familiarity with SEO, Google Ads, or other digital channels.