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AnyMind Group

Media Planning Executive

1-3 Years
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  • Posted 23 hours ago
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Job Description

What You'll Do

  • Strategy Development: liasie with the client to understand their business objectives, target audience, and marketing goals. Based on this information, the Planner creates a customized digital media plan that includes recommended channels, messaging, and tactics to achieve the desired outcomes
  • Budgeting and Forecasting: developing and managing the campaign budget. This involves forecasting performance, allocating funds across various channels and tactics, and monitoring spending to ensure the campaign stays within budget.
  • Collaborate with internal teams: Work closely with Account teams to develop the strategy campaign. Present the strategy of campaign to the Clients.
  • Campaign Management: coordinating with optimizer teams to discuss ad creatives, launching campaigns, monitoring performance, and optimizing campaigns to achieve the desired results.
  • Analytics and Reporting: monitors campaign performance using analytics tools to measure and analyze campaign results.

Who You Are

  • Bachelor Degree, majoring in marketing, advertising, or a related field are prefered.
  • 1-2 years of experience in digital advertising, with a focus as digital media planner or performance marketing
  • Proficiency in digital marketing platform (Meta ads, Google ads, TikTok ads) dashboard
  • Have a strong understanding of market research methodologies and be able to conduct research and analyze data to inform campaign strategy.
  • Able to manage campaign budgets effectively and allocate resources to optimize campaign performance.
  • Able to conduct competitor analysis to identify opportunities and threats in the market.
  • Have a basic understanding of industry regulations and guidelines that impact digital advertising, such as privacy laws and advertising standards.
  • English is a must.

Why You'll Love It

  • Competitive Salary
  • Work in a professional, active, international, and dynamic environment
  • Good chance to explore new trends in the digital market

More Info

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About Company

Job ID: 143043753