Key Responsibility:
- Own the media plan & organize budget given by Head of Marcomm (or propose at the best practice to achieve the target - seasonal occasion in this case) across digital, TV, and OOH.
- Hit awareness at best cost (views/GRPs; CPM/CPV) and monthly unique reach 45%.
- Link media to sales with clear reports; lead team/agencies; enforce brand safety and anti fraud mindset.
Qualifications:
- 10+ years end-to-end media planning & buying for consumer brands in Indonesia; 35+ years people management (leading specialists & agencies, being manager).
- Hands-on digital dashboard expertise: Google/Meta/TikTok Ads; programmatic (DV360); KOL/influencer strategy incl. tiering, contracts, whitelisting; basic affiliate/creator commerce - for KOC/KOS).
- Television: loose spot & drama built-in planning/buying; GRP planning, CPRP optimization, daypart/program selection, post-buy report from agency.
- OOH/DOOH: site scoring, corridor SOV planning, rotation specs, vendor negotiation (experienced in dealing with vendor and procurement team).
- Measurement & analytics: dashboarding (Looker/Data Studio/Sheets/Excel - having skillset in data correlation - regressions). Able to make a justified report based on findings/data processed and visualized it.
- Bilingual: Bahasa Indonesia & English (concise, able to speak for any stakeholder, for marketer and non marketer point of view).
Strongly Preferred Background
- Brand-side FMCG/CPG experience (direct ownership of brand media + sales linkage) or top-tier agency background handling CPG brands with budget authority.
- Proven delivery of monthly unique reach in media investment.
Education & Certifications
- Bachelor's in Management, Communication Science, Accounting, or Business Administration (also welcome: Economics/Statistics/Industrial Engineering).
- Preference not for Literature/Education majors unless backed by a strong, directly relevant media track record.
- Helpful certs: Google Ads, Meta (Planning/Buying), TikTok Academy, DV360, GA4, Data Analytics (Excel, python or R is desirable but not compulsory).
