Marketing Lead (B2B) — Insignia
Insignia is a Data & AI consultancy and digital agency helping enterprise companies transform their business through technology. We're growing, and we're looking for a Marketing Lead to head all marketing initiatives across our business ecosystem — spanning creative technology, AI automation, and tech enterprise solutions.
You'll lead our B2B marketing strategy: shaping the vision, managing the team, and ensuring every marketing initiative contributes directly to the company's revenue growth.
Key Responsibilities
- Formulate and execute short- and long-term B2B marketing strategies aligned with business growth goals across all entities
- Lead and develop the marketing team (digital specialists, content creators, designers) to achieve set KPIs
- Own performance across the entire marketing funnel — from awareness to retention — while working closely with the Sales/Business Development team to maintain a healthy, high-quality MQL/SQL pipeline
- Oversee and optimize Account-Based Marketing (ABM), high-value performance marketing, and thought leadership programs
- Direct the implementation of Generative Engine Optimization (GEO) and modern SEO to keep the brand visible across both AI-driven and conventional search landscapes
- Manage and allocate the marketing budget across channels (LinkedIn Ads, Google Ads, Events, etc.) with a strict focus on CAC efficiency and ROI maximization
- Analyze high-level performance metrics, develop strategic insights, and present regular marketing performance reports to C-level leadership
Requirements
- Minimum 5–6 years of experience in Digital Marketing, including 2–3 years in a Managerial/Lead role specifically within B2B industries (Tech Enterprise, Agency, IT Solutions, or SaaS)
- Strong strategic and analytical thinking — able to see the bigger business picture and translate corporate vision into measurable marketing tactics, with proficiency in data analysis (GA4, CRM Hub)
- Deep understanding of long, complex B2B sales cycles, corporate stakeholder management, and how to approach C-level decision makers
- Strategic awareness of how Generative Engine Optimization (GEO) works and how the AI-driven search landscape impacts B2B brand visibility
- Proven leadership track record in managing and motivating cross-functional teams with strong, assertive communication
- Full professional fluency in both Indonesian and English, spoken and written
Preferred Qualifications
- An AI Marketing enthusiast, with experience driving adoption of generative AI tools and automation within marketing team workflows
- A broad professional network or experience organizing exclusive events/roundtables targeting IT and business leaders in Indonesia
