Marketing Specialist

Responsibilities

• Develop the annual and quarterly marketing roadmap aligned with business goals
• Lead campaign planning from ideation to execution, ensuring 360° integration across channels
• Oversee content strategy across relevant platforms
• Lead product launch campaigns, seasonal campaigns, brand days, and partnerships
• Track weekly and monthly marketing performance across channels
• Analyze ROI, cost efficiency, sales contribution, traffic lift, and engagement metrics
• Maintain cross-functional alignment across operations, product, creative, and business teams

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related fields
• Minimum 2 years of marketing experience (consumer brand, D2C brands preferred)
• Proven experience leading campaigns end-to-end
• Strong understanding of social media (IG, TikTok), content formats, and digital marketing fundamentals
• Ability to translate business goals into actionable marketing plans
• Strong analytical skills for reading data, understanding KPIs, and making decisions
• Excellent communication, presentation, and leadership skills