Marketing Specialist

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our company's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.

Minor Food is seeking a passionate and motivated individual to join our team as a Marketing Specialist in Indonesia who is eager to contribute to the growth of our business and aspiring to join a leading global F&B player.

Key Responsibilities

• Store Marketing Execution

Plan and run local marketing activities to increase store awareness, traffic, and sales while ensuring brand consistency.

• Store Opening Support

Coordinate with Operations to execute marketing plans for new store launches and special initiatives to attract customers.

• E-Commerce & Delivery Platforms

Manage brand presence, promotions, and performance across online ordering and delivery platforms.

• Partnerships & Collaborations

Identify and execute partnerships with brands, communities, and organizations to increase brand exposure and revenue opportunities.

• Sales Campaigns

Execute promotional campaigns and tactical offers aligned with sales targets and seasonal opportunities.

• Reporting & Analysis

Track campaign performance, analyze results, and provide insights and recommendations for improvement.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experienced in F&B industry.
• 5+ years of marketing experience (events, brand activation, or agency background preferred).
• Familiar with digital marketing, e-commerce platforms, and campaign execution.
• Strong analytical, communication, and coordination skills.
• Organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.