Department: Marketing
Location: Jakarta, ID
Description
Who are we
Tripledot is one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.
Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot's guiding principle is that when people love what they do, what they do will be loved by others.
We're building a company we're proud of one filled with driven, incredibly smart, and detail-oriented people, who LOVE making games.
Our ambition is to be the most successful games company in the world, and we're just getting started.
Take a look at our games: iOS Store + Google Play
Key Responsibilities
Role Overview
Tripledot Studios is looking for a Growth Marketing Specialist to support and execute organic growth initiatives across our mobile game portfolio. This role focuses on App Store Optimization (ASO), SEO, and social media operations to improve discoverability, conversion, and engagement.
We are open to candidates without prior gaming industry experience. What matters most is strong analytical thinking, good design taste, collaborative skills, and a growth mindset. This is a hands-on role suited for someone who enjoys execution, experimentation, and continuous optimization.
Key Responsibilities- Execute ASO initiatives, including keyword research, A/B tests, metadata updates, event creations, creative testing, and localization support
- Monitor and analyze app store performance metrics (rankings, impressions, CTR, CVR, installs).
- Conduct competitor research and market analysis.
- Prepare regular performance reports and actionable insights.
- Work closely with Product, Creative, Data, and UA teams to implement optimizations.
- Assist in managing and growing social media channels to increase engagement and visibility.
- Support SEO and content initiatives to improve organic discoverability.
Skills, Knowledge and Expertise
- Familiar with organic growth levers (ASO, SEO, social media, or digital marketing fundamentals)
- Analytical and comfortable working with performance metrics and data.
- Good design taste with the ability to evaluate visual and creative assets.
- Strong collaboration and communication skills.
- Growth mindset: curious, proactive, and eager to learn through experimentation.
Benefits
- 24 days holiday: 12 Days in your first year but then enjoy 24 days of paid holiday to relax and refresh throughout the year, in addition to national & bank holidays.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days of fully remote working: Work from anywhere in the world, 20 days a year.
- Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements, and our team spirit.
- Breakfast & Lunch: Relish daily provided breakfast and lunch to keep you fueled and focused.
- BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health!
- BPJS SOCIAL: Secure your employment rights with BPJS Social.
- Festivity Allowance: Celebrate festive occasions with an additional festive allowance.
- Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy].
