Marketing Manager

About our Team

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually.

The company fosters an inclusive work environment that promotes growth, thriving, and social impact. RX is part of RELX, a worldwide supplier of information-based analytics and decision tools for businesses.

About the Role

We are looking for a driven and creative Marketing Manager to lead the planning and execution of dynamic, multi-channel campaigns across both online and offline platforms.

In this role, you will be responsible for driving visitor acquisition, enhancing brand presence, and delivering engaging onsite experiences for our B2C events. You will work closely with internal teams and external partners to ensure campaigns are impactful, data-driven, and aligned with business objectives.

Responsibilities

• Campaign Driving: Spearhead the creation, development, and execution of a comprehensive multi-channel marketing campaign across both online and offline channels, ensuring dynamic and proactive campaign delivery.
• Marketing Strategy for Visitor Ticketing: Formulate and implement strategies designed to drive ticket sales for events such as Mommy n Me and IMBEX.
• Sales Support: Assist the sales team by producing post-show reports and developing sales collateral to enhance overall sales effectiveness.
• Stakeholder Management: Effectively manage relationships with partners, agencies, media representatives, and exhibitors to ensure the successful delivery of key performance indicators, including public relations, social media, and influencer marketing initiatives.
• Performance Measurement: Continuously measure and analyse campaign performance to enhance marketing effectiveness while ensuring strict adherence to timelines and budget constraints.
• Onsite Experience & Customer Engagement: Design and implement engaging onsite experiences and promotions—ranging from stage programs to interactive activities—to enhance the customer journey, and leveraging feedback, market trends, and competitive analysis to drive continuous improvements.
• Branding & Positioning: Develop and maintain a strong brand identity across all touchpoints, ensuring consistent messaging and positioning that reinforces our market presence and resonates with target audiences.

Requirements

• Possess event marketing experience with a strong grasp of digital marketing
• Passionate about your work, with a great sense of responsibility.
• Excel at communication and community engagement.
• Thrive in a fast-paced environment and work effectively under pressure.
• Possess excellent time management and multi-tasking skills.
• A supportive team player with strong interpersonal abilities.
• Fluency in English and Bahasa Indonesia