Company Description
Poppy's Dream is dedicated to inspiring individuals to dream bigger and braver through innovative products and impactful campaigns. Our flagship product, The Book of Dreams, has guided over 4,000 individuals in rediscovering their identity and aspirations. At the heart of Poppy's Dream is a commitment to empowering people to unlock their potential and achieve their goals. Our work fosters a community driven by creativity, purpose, and transformative growth.
Job Description
- Develop, lead, and execute comprehensive marketing strategies to achieve sales targets and business growth objectives.
- Plan and manage integrated marketing campaigns (ads, organic content, partnerships, product launches) aligned with brand positioning and performance goals.
- Monitor, analyze, and optimize marketing performance using data-driven insights to improve campaign effectiveness.
- Manage marketing budget allocation efficiently to ensure optimal return and cost control.
- Lead and supervise the Marketing Division while coordinating cross-functionally with Editorial, Customer Relations, and the CEO.
Qualifications
- Bachelor's degree in Management, Business, Marketing, or related field.
- Minimum 3 years of experience in Marketing within Startup, Retail, or Digital industries.
- Proven experience managing paid ads, organic marketing, and partnership/KOL campaigns.
- Strong analytical skills with the ability to interpret marketing data and performance metrics.
- Strong leadership to lead the marketing division.
- Ability to work cross-functionally and communicate effectively with internal and external stakeholders.
- Target-oriented, proactive, and adaptable in a fast-paced environment.
