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MARKETING MANAGER / MARKETING STRATEGIST

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Job Description

WE'RE HIRING:

DIGITAL MARKETING MANAGER / STRATEGIST

Please Drop Your CV Here: https://marketing.n8nhomelab.uk

Akasha Yoga Academy is seeking a strategic, growth-oriented Marketing Manager.

YOU:

You are an early-adaptor of AI-tools. As an AI-native, you are capable of using cutting-edge tools to grow our student base.

You will lead & optimize the digital marketing for our international online education platform:

This role focuses on strategy, structure & performance, as well as daily execution.

WE:

We're the 2nd highest-ranked Yoga School in the world.

We offer 200-Hour & 300-Hour Online Yoga Teacher Trainings, Meditation Retreats & Virtual Courses.

As a growing international academy, we aim to strengthen our marketing systems, improve lead quality, and build scalable marketing structures.

RESPONSIBILITIES

  • Develop & execute overallmarketing strategy aligned with revenue goals
  • Create monthly marketing plans & campaign direction
  • Implement advanced AI tools to optimize conversions:
  • Improve marketing funnel performance with cutting-edge AI & automations
  • Collaborate with sales team to improve lead quality & conversions
  • Evaluate marketing performance with advanced data analysis (Google Looker & AI) to identify growth opportunities
  • Oversee email marketing campaigns & automation performance
  • Guide brand messaging & social media content direction
  • Build & manage affiliate & partnership programs
  • Develop collaborationstrategies with influencers & partners

PAID ADS, SOCIAL MEDIA & MORE

As a Digital Marketing Manager you:

  • Understand Meta Ads & Google Ads performance metrics
  • Manage tracking & attribution (Meta Pixel, GA4, GTM, UTM)
  • Prepare detailed reports for data-driven decision-making (Looker)
  • Systematically analyze campaign results & provide strategic direction

However, this role is NOT responsible for:

  • Daily ad campaign execution
  • Advanced media buying
  • Social media posting or content production

Execution of all these is handled by specialists & other junior team members.

REQUIREMENTS

  • Minimum 3+ years experience in digital marketing
  • Experience managing multiple marketing channels:

email, social media (organic & paid), affiliate, etc.

  • Strong understanding of marketing funnels,conversion optimization & customer journey
  • Comfortable using cutting-edge AI tools & improving automated workflows
  • Advanced project management skills
  • Strategic thinker with analytical mindset
  • Ability to work independently in a fast-moving, professional team
  • Experience in the education, coaching, or wellness industry is a plus, but not required.
  • Fluent in English (spoken & written)

SUCCESS INDICATORS

  • Improved lead quality, conversion rates & ROAS
  • Reduced cost per qualified lead (CAC)
  • Stronger influencer & affiliate partners
  • Clear marketing structure & direction

COMMITMENT

  • Flexible working arrangement (Remote / Hybrid)
  • Full time: Approx. 40 hours per week
  • Long-term collaboration opportunity
  • Participation in regular team meetings

AKASHA YOGA ACADEMY

Offering certified Yoga & Meditation Teacher Trainings.

PRIMARY ADS PRODUCT:

200-Hour Online Yoga Teacher Training

www.AkashaYogaAcademy.com/200hr-yoga-teacher-training-online

Spirit of Yoga Podcast

and YouTube:

https://YouTube.com/@AkashaYogaAcademy

Instagram:

https://instagram.com/akashayogaacademy

Facebook:

https://www.facebook.com/share/1dsaE7LGGK

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About Company

Job ID: 143966803