Develop & strategize a comprehensive yearly marketing plan to enhance brand image and ensure qualified outputs across all platforms (ATL, BTL. Digital Marketing, CRM, VM, Activations)
Setting up the metrics and improvement plan based on current performance.
Budget utilization & optimization, make sure the approved budget used effectively & efficiently and report on monthly, quarterly, and yearly based.
As a key person on behalf the brand towards the media; partners; and other 3rd party
Develop and maintain the good relationship with stake holders, the Principal and agency
Managing, directing and oversee each personnel team to ensure deliverables in a timely manner
Proper transfer knowledge to all personnel(s) to ensure individual growth.
Evaluate each personnel performance on quarterly based through KPIs review & 1-2-1 review.
Reporting, prepare the evaluation reports to be presented to management with suggestions to improve.
Requirements:
Bachelors degree holder
Minimum 4-5 years of working experience of which the last 3-5 years should be Marketing Communication experience activating both the offline and online spaces.
Team management experience is a must.
Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
Familiar with principles of P&Ls and ability to understand and shape the impact of marcom initiatives on the P&L
Fluent in English and Bahasa with good public speaking/presentation skills
