About The Team
As a Homepage Marketing Associate, you will be responsible for managing and optimizing the ShopeePay app homepage to deliver an engaging and seamless user experience. You'll oversee key marketing placements, analyze performance, and ensure homepage content aligns with business priorities and campaign objectives. Working closely with Product, Design, Engineering, and Marketing teams, you'll leverage data and user insights to optimize customer journeys, improve engagement, and drive the growth of key business metrics through strategic homepage initiatives.
Job Description
- Own the end-to-end management and optimization of key homepage assets to deliver an exceptional user experience.
- Analyze homepage performance using metrics such as CTR and conversion rates, and turn insights into actionable improvements.
- Drive A/B testing initiatives to optimize layouts, content, and user journeys based on data.
- Collaborate closely with Marketing, Product, Engineering, Design, and Business teams to launch impactful homepage campaigns and new features.
- Plan and execute homepage placements that support major campaigns, product launches, and business priorities.
- Monitor industry trends and competitor strategies to identify opportunities and continuously enhance the homepage experience.
- Prepare performance reports and strategic recommendations for leadership to support business growth and decision-making.
- Contribute to the long-term homepage strategy by driving personalization, innovation, and engaging user experiences that reach millions of users.
Requirements
- Bachelor's degree from economics field or STEM (Science, Technology, Engineering, or Mathematics)
- 1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
- Campaign marketing experience in digital financial services is a strong plus
- Strong analytical and problem-solving skills with a data-driven mindset
- Good stakeholder management and communication skills
- Ability to manage multiple projects and work under tight timelines
- Familiarity with homepage performance metrics and reporting
- Experience in FMCG/fintech industry is a plus
