Marketing Campaign, ShopeePay

1-3 Years

Job Description

Job Description

Manage end-to-end campaign lifecycle, from planning and concept development to execution and post-campaign evaluation
Develop campaign strategies, defines KSPs, and provides guidance to specialists to ensure objectives, timelines, and quality standards are met
Identify new growth angles and thematic ideas (thematic days, deal revamps, category innovations), propose new campaign mechanics
Coordinate with cross-functional teams,managing deliverables, and ensuring smooth operations rollout
Monitor key campaign metrics on daily basis and create weekly summaries for management and cross-squad alignment

Requirements

Bachelor's degree from economics field or STEM (Science, Technology, Engineering, or Mathematics)
1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
Campaign marketing experience in digital financial services is a strong plus
Strong analytical and problem-solving skills with a data-driven mindset
Good stakeholder management and communication skills
Ability to manage multiple projects and work under tight timelines
Familiarity with campaign performance metrics and reporting
Experience in FMCG/fintech industry is a plus