Manage Public Relations activities for Serial brands, including building and maintaining relationships with media, partners, communities, and relevant stakeholders.
Develop and distribute press releases and PR materials aligned with each brand's positioning and campaign objectives.
Execute marketing communication strategies for online and offline campaigns across multiple brands.
Ensure consistent brand voice and messaging while adapting communication style for each brand.
Coordinate closely with internal teams to support campaign execution and brand initiatives.
Support brand events, launches, and collaborations from a PR and communication perspective.
Monitor media coverage, PR performance, and brand exposure for each brand.
Prepare regular PR and marketing communication reports.
Requirements
Bachelor's degree in Marketing, Communication, Public Relations, or a related field
13 years of experience in PR, Marketing Communication, or a similar role
Strong written and verbal communication skills in English and Bahasa Indonesia
Experience handling multiple brands is a strong plus
Good understanding of PR, media relations, and marketing communication fundamentals
Strong organizational and time-management skills
Able to work in a fast-paced environment and manage multiple priorities
