Marketing Department Head

Responsibilities

• Manage, lead, and nurture team under the Marketing team, taking responsibility for its growth and development
• Designing the branding strategy for AdIns
• Determining the direction of the company's corporate narrative, value proposition, and tone of voice
• Work with partners to conceptualise, develop and execute marketing partnership campaigns from start to finish (planning, execution, and reporting)
• Conduct market research to identify and qualify potential partners for lead generation
• Developing product positioning for the enterprise market
• Maintaining brand consistency across all touchpoints.
• Setting annual content priorities (Whitepaper, Company profile, Corporate video, Awareness campaign)
• Serving as a liaison between Marketing, Account Manager, Product, and Board of Directors.
• Managing senior-level PR and communications to key stakeholders.
• Review and do internal valuation of partner's media barter to ensure accurate representation of value

Qualifications

• 5+ years of experience in a B2B marketing partnership role, used to co-creating campaign strategy with partners
• Bachelor's degree from any major with minimum GPA 3.00
• Excellent communication, presentation, negotiation, and relationship-building skills
• Demonstrated ability in leading and managing a team; outstanding people and project management skills
• Comfortable in influencing stakeholders through executive-level presentation creation and delivery
• Ability to think and react in a high-energy, fast-paced environment with strong problem-solving and service orientation
• Positive attitude and willingness to roll up sleeves and dig deep to achieve goals
• Strong business acumen & ability to look at market trends.
• Strong verbal and written communication skills in English and Bahasa Indonesia to communicate with internal and external stakeholders
• Have a strong passion for marketing, and used to work with larger groups across internal and external teams
• Experience with marketing communication strategy, channel optimization and media rate card assessment