Marketing Communication Manager (FMCG)

Salary: Competitive and based on experience

Location: Jakarta

Keywords: collaborative, brand stewardship, integrated campaigns, strategic storytelling, stakeholder management, data-driven insights, team leadership, consumer-centric

A leading consumer brand in Indonesia is seeking a Marketing Communication Manager to spearhead its end-to-end marketing communications and brand narrative. This pivotal role offers you the opportunity to shape how a purpose-led organisation presents itself across all touchpoints, working closely with senior leadership to build brand equity, drive demand, and safeguard reputation. You will be at the heart of a fast-growing business, entrusted with developing impactful messaging that resonates with diverse audiences and elevates the brand's presence in highly competitive categories. The position promises a dynamic environment where your expertise in strategic communication, campaign execution, and stakeholder engagement will be valued and nurtured. With a commitment to collaborative ways of working and continuous improvement, this role provides an exceptional platform for professional growth and influence within the FMCG sector.

• Lead the development and execution of integrated marketing communications strategies that drive both brand equity and commercial impact across multiple channels including PR, social media, digital platforms, offline events, and internal communications.
• Partner directly with executive leadership to advise on reputation management, stakeholder relations, and crisis communications while building strong relationships with media, external partners, and internal teams.
• Foster a high-performance culture by coaching and developing a talented marketing communications team, establishing effective cross-functional processes, and leveraging data-driven insights to optimise messaging and investment decisions.

What you'll do:

As Marketing Communication Manager you will play a central role in shaping the voice of a rapidly expanding consumer brand. Your day-to-day responsibilities will involve crafting compelling narratives that reflect the organisation's values across every touchpoint-from large-scale campaigns to nuanced internal communications. You will work collaboratively with cross-functional teams to ensure that every initiative is aligned with broader business goals while maintaining consistency in messaging. Success in this role requires an ability to balance strategic thinking with hands-on execution; you'll be expected to lead from the front by guiding your team through complex projects while also engaging directly with senior leaders on matters of reputation management. By leveraging data-driven insights alongside creative storytelling techniques, you will help drive measurable results that strengthen both brand equity and market performance.

• Develop and own the overarching corporate and brand narrative to ensure consistent, impactful messaging across all channels and markets.
• Translate brand strategy and purpose into clear communication platforms for campaigns, public relations initiatives, digital content, and internal audiences.
• Lead brand positioning efforts by creating messaging frameworks and conducting visual identity audits to maintain differentiation in key categories.
• Ensure all internal and external communications adhere to brand guidelines while supporting long-term equity building objectives.
• Oversee the strategy and execution of multi-channel campaigns that build both brand equity and demand generation through PR, social media, digital platforms, offline activities, and internal engagement.
• Collaborate with product development, media/performance marketing, trade marketing, and community teams to ensure campaigns are integrated, consumer-centric, and commercially impactful.
• Act as a strategic advisor to executive leadership on reputation management, stakeholder relations, and crisis communications.
• Build and maintain strong relationships with media outlets, key external partners, and internal stakeholders to support proactive and reactive communication needs.
• Define, track, and report on key communications KPIs such as Share of Voice, brand sentiment, reach, engagement metrics, and return on investment to demonstrate impact on business outcomes.
• Utilise consumer insights, brand analytics, and digital data to continuously improve messaging strategies, channel selection, and resource allocation.

What you bring:

To excel as Marketing Communication Manager you will bring extensive experience gained from leading marketing or communications functions within prominent consumer brands-ideally those operating in FMCG/CPG or direct-to-consumer spaces. Your background should include significant exposure to agency management as well as steering cross-functional teams towards shared objectives. The ideal candidate possesses outstanding storytelling capabilities paired with an analytical approach that leverages data for continuous improvement. You are comfortable navigating complex organisational structures while fostering positive relationships among diverse stakeholders. Your educational foundation includes at least a bachelor's degree relevant to the field; additional postgraduate qualifications are welcomed but not mandatory. Personal qualities such as adaptability empathy collaborative spirit plus resilience under pressure will set you apart-enabling you to guide your team through periods of rapid change whilst maintaining focus on long-term strategic goals.

• More than ten years of experience in marketing or communications roles within consumer brands environments such as FMCG/CPG or D2C sectors.
• At least four years spent in senior leadership positions overseeing agency relationships or managing cross-functional or remote teams.
• Exceptional skills in strategic storytelling combined with advanced writing abilities that simplify complex ideas for varied audiences including consumers, media professionals, internal staff members, or investors.
• Demonstrated success planning and executing integrated campaigns spanning PR initiatives as well as social media outreach plus digital content creation alongside offline activations.
• Analytical mindset supported by comfort using data sources plus research findings to inform strategy choices while optimising campaign effectiveness then communicating results clearly to leadership teams.
• Experience utilising modern marketing technology stacks such as CRM systems (Salesforce/HubSpot) plus monitoring tools (Meltwater or equivalents) for campaign management plus performance tracking purposes.
• Proven capability operating effectively during high-visibility situations including issues resolution or crisis management scenarios requiring sensitive handling of reputational risks.
• Bachelor's degree in Marketing Communications Business Administration or related discipline; Master's degree or MBA qualification considered advantageous but not essential.
• Ability to thrive within fast-paced entrepreneurial settings where adaptability collaboration plus hands-on involvement are highly valued attributes.
• Strong interpersonal skills enabling effective stakeholder management coupled with maturity required for influencing senior leaders whilst working seamlessly across departments.

What sets this company apart:

This organisation stands out for its commitment to purposeful growth within Indonesia's vibrant consumer landscape. As part of a forward-thinking team dedicated to making a meaningful impact on everyday lives through innovative products and authentic branding efforts you will find yourself surrounded by passionate colleagues who value collaboration knowledge sharing plus mutual support. The company fosters an inclusive environment where individual contributions are recognised while collective achievements are celebrated-creating space for personal development alongside professional advancement. Flexible working opportunities generous training programmes plus access to cutting-edge technology further enhance your ability to succeed here; whether you're driving major campaigns or mentoring emerging talent you'll benefit from supportive leadership focused on empowering employees at every level. By joining this organisation you become part of a network committed not only to commercial success but also positive societal change-making it an ideal destination for those seeking purpose-driven careers within FMCG.

What's next:

If you are ready to make your mark in marketing communications for one of Indonesia's most exciting consumer brands we encourage you to take the next step today!

Apply today by clicking on the link provided-your journey towards shaping impactful brand narratives starts here.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.