Review, analyze, and manage brand campaign proposals. Provide sound judgment and strategic solutions to ensure the successful execution of brand campaigns based on the proposals.
Monitor market trends, conduct consumer and competitor research, and identify opportunities and key issues to drive actionable strategies.
Plan and develop brand campaigns, including awareness initiatives and branding collaborations.
Manage omnichannel activations across various platforms.
Build strong networks and partnerships, and collaborate with influencers and communities.
Track and evaluate campaign performance to ensure continuous improvement.
Requirements
Minimum 8 years of experience in Marketing Communication, Partnership Management, or Omnichannel Marketing, preferably within the retail or fashion industry.
Highly creative, well-organized, and adaptable, with a strong passion for continuous improvement and innovative marketing solutions.
Solid experience in managing omnichannel campaigns and activations; prior experience working across multi-channel platforms is preferred.
Proven experience in building and managing brand partnerships, preferably in an omnichannel environment.
Demonstrated experience in managing projects with complex stakeholders, as well as leading and collaborating with cross-functional teams.
