Reporting of the Role
This role will report to eCommerce Group Head.
3 Best Things About The Job
- Opportunity to develop a team fit for the changing nature of digital advertising, where 3rd-party data is becoming less prominent.
- A fun, flexible work environment that combines the best of entrepreneurialism while being part of one of the largest marketing services groups in the world.
- Working within a proven, high-performing team with excellent support and development opportunities.
Measures of Success
In Three Months, You Will Have
- Become familiar with EssenceMediacom eCommerce APAC hub's services, tools, and client business.
- Developed a strong understanding of the various platforms and systems powering search and eCommerce media.
- Worked closely with the Campaign Delivery Team and Client Leadership teams to optimize overall campaign performance.
In Six Months, You Would Have
- Independently provided eCommerce solutions for ad-hoc client requests.
- Delivered flawless and timely biddable media campaigns that meet pre-determined KPIs.
- Taken control of the eCommerce Manager role to become a trusted advisor to the client by justifying recommendations, managing timelines, and delivering outcomes.
- Improved workflow efficiencies across teams.
- Stayed on top of betas and innovations in the digital space and articulated their relevance to internal and external stakeholders.
In 12 Months, You Would Have
- Provided strategic insights on eCommerce offerings.
- Increased volumes for Paid Search and eCommerce.
- Worked closely with Campaign Delivery and Client Leadership teams to deliver integrated proposals for existing clients.
- Identified new eCommerce trends and opportunities for business growth and implemented action plans, collaborating with data and analytics teams to plan out deliverables.
Responsibilities Of The Role
- Act as an expert in eCommerce, responsible for planning and optimizing the effectiveness of Search and eCommerce campaigns.
- Plan media across platforms like Lazada, Shopee, Meta, and FSA (Grab & Foodpanda).
- Demonstrate outstanding ability to think creatively and troubleshoot problems.
- Execute tests, collect and analyze data, identify trends, and provide insights.
- Gain knowledge and experience to support the team in developing eCommerce strategies for existing business.
- Keep pace with industry trends and developments, aiming to be first to market with innovative approaches.
- Serve as the Search and eCommerce Champion and point of contact within the group.
- Build close relationships with vendors such as Lazada, Shopee, Grab, Foodpanda, Meta, and Amazon.
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital strategies.
- Communicate effectively and demonstrate strong planning, organizational, problem-solving, and analytical skills.
- Prepare and present strategic media recommendations to clients and agency management, including objectives, strategy, rationale, and projections.
- Supervise the implementation of all biddable media campaigns.
- Stay updated on current events, digital media trends, and industry developments that impact business.
- Serve as an expert in performance optimization.
What You Will Need
- Minimum of 3-5 years experience in a biddable media and client-facing role.
- Strong understanding of all Search and eCommerce platforms (e.g., Lazada, Shopee, Amazon).
- Proven success in running audience-based, performance-driven, and direct response campaigns.
- Proficiency in Microsoft Excel and automated dashboards; analytical mindset that is both creative and data-driven.
- Bachelor's degree required; concentration in advertising, marketing, business administration, or communications preferred.
- Excellent understanding of media fundamentals.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to meet tight deadlines while delivering flawless work.
- Excellent verbal and written communication skills.
- Ability to train and demonstrate leadership capability.
- Genuine curiosity and interest in clients and their businesses.
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