Job Description
Senior Ad Sales Manager/ Ad Sales Manager
We are seeking a commercially driven Senior Manager, Ad Sales to lead advertising-revenue growth in Indonesia. This role will own client and agency relationships, develop high-value digital-video, CTV, sponsorship, branded-content and programmatic opportunities, and translate Viu's audience, content and platform strengths into compelling advertiser solutions.
The successful candidate combines strong local-market relationships with strategic selling capability, excellent commercial judgement and a proven record of delivering ambitious revenue targets in a fast-moving media environment.
Key responsibilities
- Deliver assigned advertising-revenue, pipeline, renewal and new-business targets for Indonesia.
- Build and manage relationships across key media agencies, holding companies, independent agencies, direct advertisers and strategic ad-tech partners.
- Develop and sell integrated commercial solutions across AVOD, CTV, digital video, mobile, social extensions, sponsorships, branded content, events and advertiser-funded programming.
- Identify category, client and agency growth opportunities; build account plans that prioritize revenue potential, strategic relevance and long-term partnership value.
- Lead end-to-end sales conversations, from prospecting and client discovery through proposal development, commercial negotiation, contracting and campaign delivery.
- Work closely with content, marketing, product, ad operations, data, legal and finance teams to develop feasible, differentiated and profitable client solutions.
- Use sales, market and campaign data to identify growth opportunities, strengthen account plans, improve forecast accuracy and inform commercial decisions.
- Leverage AI-enabled sales, research, data-analysis and workflow tools responsibly to improve prospecting, proposal development, client preparation, reporting, pipeline management and productivity.
- Ensure all use of AI tools follows company policies on confidentiality, data security, intellectual property, client information and brand safety.
- Create clear, accurate sales forecasts and maintain disciplined CRM hygiene, pipeline reporting and weekly opportunity reviews.
- Monitor campaign delivery, client satisfaction and post-campaign performance; lead renewal and upsell discussions based on results and learnings.
Qualifications and experience
- 10+ years of progressive advertising-sales, media-sales, digital-commercial or agency-partnership experience in Indonesia.
- Established relationships with major Indonesian advertisers, media agencies and agency holding companies.
- Demonstrated success selling premium digital media, online video, OTT/CTV, mobile, programmatic, sponsorship or branded-content solutions.
- Strong understanding of the Indonesian advertising ecosystem, including agency planning and buying processes, client decision-makers and major growth categories.
- Commercially sophisticated, with experience structuring proposals, negotiating pricing and terms, managing revenue forecasts and closing complex deals.
- Strong understanding of digital-video advertising metrics, including reach, frequency, completion rate, viewability, engagement, brand lift and conversion-oriented measurement.
- Familiarity with programmatic advertising, including DSPs, SSPs, private marketplaces, programmatic guaranteed and audience/data activation.
- Demonstrated ability to use CRM and sales-enablement platforms, reporting dashboards and productivity tools to manage accounts, opportunities and forecasts.
- AI fluency: able to effectively use AI-enabled tools to support sales prospecting, account research, insight generation, proposal drafting, presentation development, forecasting, CRM updates and workflow automation.
- Sound judgement in using AI responsibly, including the ability to validate outputs, protect confidential information, avoid uploading restricted client or company data, recognize potential bias or inaccuracies, and 1/2
More Info
Key Skills
SSPs
Audience data activation
Reporting dashboards
Campaign delivery
Workflow tools
Data-analysis
Private marketplaces
Sponsorships
Digital-video advertising
DSPs
AVOD
AI-enabled sales research
Programmatic guaranteed
Commercial negotiation
Sales-enablement platforms
Social extensions





