We are seeking a versatile Local Marketing Specialist (SEO & AI) to manage the digital footprint, improve search rankings, and drive organic growth for our U.S based client. This role is a blend of technical website management and strategic SEO. You will be responsible for the health and performance of the company's websites, ensuring they are fast, secure, and optimized for both users and search engines.
Key Responsibilities:
- Website Management: Perform ongoing maintenance, updates, and troubleshooting for websites hosted on GoDaddy.
- SEO Strategy: Create and implement comprehensive SEO strategies to improve search visibility and grow organic traffic. Create and oversee content writing and content for blogs to produce SEO-optimized, conversion-focused content.
- On-Page Optimization: Refine titles, meta tags, headers, and internal linking structures for maximum relevance.
- Off-Page Optimization: Executing strategies primarily through high-quality link building and digital PRto build the site's authority, trust, and reputation in the eyes of search engines.
- Technical SEO: Conduct regular audits to identify and fix crawl errors, broken links, and site speed issues.
- Local SEO: Manage and optimize local search presence, including Google Business Profile management and local citation building to dominate regional search.
- Link Building: Execute ethical, white-hat backlink strategies to build domain authority and building local backlinks.
- Link Profile Analysis: Proven ability to technically evaluate incoming links.
- Performance Tracking: Monitor site health and SEO rankings using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Social Media Marketing: Leverage AI tools to produce high-quality, SEO-optimized blog content, social media posts & captions, and short-form video scripts.
Required Qualifications:
- Experience: 3+ years of proven experience in SEO (Technical, On-Page, Off-Page and Local) and web development.
- Experience: 1+years of working experience in social media management/marketing.
- Platform Expertise: Professional-level proficiency in GoDaddy Website Builder and Google Business Page
- Technical Skills: Strong understanding of HTML, CSS, and website architecture as it relates to SEO performance.
- Local SEO Knowledge: Deep understanding of proximity-based ranking factors and local search trends.
- Soft Skills: Self-starter with the ability to work independently, manage multiple site environments simultaneously, and meet deadlines.
Preferred Qualifications:
- Expert-level use of SEMrush, Ahrefs, or Screaming Frog.
- Experience with editorial workflow tools (Asana, Trello, Notion, or similar).
- Experience with CMS platforms (WordPress, Webflow)
- Experience creating/ optimizing content writing for blogs and managing an editorial workflow.
Required Skills & Tools:
- Google Analytics & Google Search Console
- SEMrush or Ahrefs
- CMS platform experience - GoDaddy Website Builder
- Keyword research tools
- Basic technical SEO familiarity (schema, site speed, indexing, internal linking)
- Editorial workflow tools (Asana, Trello, Notion)
Schedule & Pay:
- Part-Time position; 20hrs per week U.S time zone.
- This is a fully remote job for a US based company.
- Pay ranges from R10 900-R18 000 // PHP 35 000-50 000 depending on experience and skill.
- Annual raises, bonuses, and holiday PTO.
System Requirements:
- Internet speed of at least 20 Mbps.
- Computer with a 2.4 GHz processor or higher.
- 8 GB of RAM or higher.
- Windows 10 or newer, or Mac OS X 10.10 or newer.
- HD 720p webcam.
- Headset with a microphone.
Benefits:
- Competitive pay rates.
- Consistent hours and pay.
- Enjoy the flexibility of working remotely, from home or any location of your choice, eliminating commute time.
- Consistent work with the same clients, fostering long-term professional relationships.
- Opportunities for career advancement, dependent on the client.
- A supportive and inclusive work environment that values diversity and individual growth.
