KOL Specialist

Key Responsibilities :

• Develop KOL strategies aligned with campaign objectives and target audiences.
• Identify campaign needs and determine suitable KOL types (nano, micro, macro, celebrity) & target market.
• Creating KOL (influencer) Marketing in order to increase Company Brand Awareness.
• Dealing with KOL (researching rate cards, negotiating, processing contracts with KOL).
• Review and create brief content for KOL.
• Track campaign performance based on KPIs (reach, engagement, conversions, sales, etc.).
• Creating good collaboration between the Company and KOL.

Requirements :

• Bachelor's degree in any major; preferably in Business, Communication Science.
• Minimum 1 year of experience as a KOL Specialist in Personal Care & Cosmetics (skincare, haircare, bodycare, etc.).
• Have good communication, KOL Management, Negotiation Skills, Marketing Funnel.
• Understand and update on influencer/ KOL developments.
• Ability to meet deadlines and collaborate with team member and cross division.
• Willingness to take initiatives and fast-learner.