We are currently assisting an Outdoor Gear and Fashion company in Harapan Indah, Bekasi, seeking a KOL Specialist position. Details include:
Qualifications:
- Minimum 12 years of experience as a KOL Specialist or Influencer Marketing role
- Proven experience in managing KOL or influencer campaigns
- Preferably experienced in the Outdoor Gear or Fashion industry
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.)
- Excellent communication, negotiation, and relationship management skills
- Analytical mindset with the ability to evaluate campaign performance and ROI
- Creative, proactive, and detail-oriented
Responsibilities:
- Develop and execute KOL and influencer marketing strategies aligned with brand and campaign objectives
- Identify, evaluate, and manage relationships with relevant KOLs and influencers across social media platforms
- Coordinate KOL collaborations, including product seeding, campaign briefs, timelines, and deliverables
- Monitor and analyze KOL campaign performance and provide regular reports and insights
- Manage KOL budgets, contracts, and campaign agreements
- Stay up to date with social media trends, influencer landscapes, and competitor activities
- Collaborate closely with marketing, digital, and creative teams to ensure consistent brand messaging
