KOL Specialist Lead

Company Description

PT Futuria Karya AnakBangsa (FKA) is a consumer-focused company that empowers growth and innovation by developing modern lifestyle and beauty brands. We create products that respond to evolving consumer needs, with a strong focus on quality, relevance, and long-term brand value. With an emphasis on forward-thinking strategies, FKA aims to make a positive impact in the market and deliver exceptional value. The organization thrives on creativity and collaboration, empowering its team to drive meaningful change.

Role Description

This is a full-time hybrid role, based in Bekasi. As the KOL (Key Opinion Leader) Specialist Lead, you will be responsible for leading, managing, and developing a team of KOL Specialists while overseeing influencer partnerships to enhance brand awareness and presence.

You will define the overall KOL strategy, guide influencer collaboration execution, and ensure campaigns align with the company's growth and innovation goals. Day-to-day responsibilities include supervising KOL outreach and negotiations, reviewing campaign performance, optimizing partnership strategies, and providing direction and mentorship to the KOL team to drive consistent results across brands and campaigns.

Qualifications

• Proven expertise in influencer outreach, relationship management, and brand partnerships.
• Strong skills in campaign strategy development, execution, and performance analysis.
• Demonstrated experience in leading and managing a team, including mentoring, performance evaluation, and day-to-day coordination.
• Exceptional communication, negotiation, and problem-solving skills.
• Ability to work effectively in a hybrid environment, with proficiency in digital collaboration and reporting tools.
• Background in marketing, communications, or a related field, with a strong understanding of current social media platforms and influencer trends.
• Bachelor's degree in Business Administration, Marketing, or a related discipline is preferred.
• Entrepreneurial mindset with a passion for innovation, ownership, and adaptability in a fast-moving environment.