Role Description
The KOL Specialist will be responsible for planning, managing, and optimizing collaborations with Key Opinion Leaders (KOLs) across beauty categories, with a strong focus on fragrance and skincare. This role plays a critical part in driving brand awareness, credibility, and campaign performance through strategic KOL partnerships.
The ideal candidate is well-connected in the beauty KOL ecosystem, understands content performance, and is able to execute campaigns quickly and effectively while maintaining strong relationships with creators and internal teams.
Key Responsibilities
- Plan and execute KOL campaigns for fragrance and skincare brands across TikTok, Instagram, and other relevant platforms.
- Source, evaluate, and manage relationships with KOLs, including creators, beauty reviewers, and lifestyle influencers.
- Coordinate KOL activations such as PR seeding, barter collaborations, paid campaigns, and offline visits/events.
- Brief KOLs clearly on campaign objectives, key messages, content direction, and deliverables.
- Monitor KOL content performance (reach, engagement, ER, views) and provide insights and recommendations.
- Work closely with marketing, brand, and e-commerce teams to align KOL strategy with overall campaign goals.
- Ensure timelines, deliverables, and reporting are executed accurately and on schedule.
- Build and maintain a strong KOL database, especially within fragrance and skincare categories.
What We're Looking For
- Minimum 6 months of experience as a KOL Specialist / Influencer Marketing / Creator Management role (beauty industry preferred).
- Strong understanding of beauty content trends, especially fragrance and skincare.
- Familiar with TikTok & Instagram performance metrics and content formats.
- Excellent communication and relationship-building skills with creators.
- Highly organized, detail-oriented, and able to manage multiple campaigns at once.
- Proactive, fast-moving, and comfortable working in a dynamic environment.
- Passionate about beauty, skincare, fragrance, and social media culture.
Why Join Us
At GOBY BEAUTY, you will work closely with leading beauty brands and creators in a fast-growing ecosystem. This role gives you the opportunity to directly shape how brands connect with consumers through authentic KOL storytelling.
You'll be part of a collaborative team that values speed, creativity, and strategic thinking, while offering space for professional growth in the beauty and digital marketing industry.
If you are well-connected, execution-driven, and passionate about beauty KOLs, we'd love to hear from you.
