KOL Executive

About NEWLAB+

NEWLAB+ is a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. At NEWLAB+, we are committed to elevating confidence through innovative and effective beauty solutions. With a strong focus on quality, accessibility, and innovation, we continuously strive to develop products that meet the evolving needs of our customers. Our goal is to become the leading company in the industry, setting new standards and shaping the future of beauty and wellness.

We're looking for a KOL Executive who is passionate about building impactful partnerships and driving performance through collaboration. In this role, you'll execute the strategy, manage day-to-day operations, and support the budgeting of KOL initiatives that directly contribute to sales growth and brand visibility. You'll be responsible for optimizing campaign spend, ensuring cost efficiency, and maximizing ROI. Working cross-functionally with marketing, creative, and commercial teams, you'll design and deliver campaigns that merge creativity, data, and business impact.

What You'll Do:

• Work cross-functionally with internal stakeholders to define marketing campaigns on social media platforms and other digital channels.
• Identify, research, and recruit Key Opinion Leaders (KOLs) and influencers aligned with the brand's image and target audience
• Manage end-to-end collaborations, including contract negotiations, content planning, and campaign execution
• Build and maintain strong, positive, and long-term relationships with KOLs and partners.
• Keep up with the latest marketing trends, consumer behavior, and competitor movements to keep NEWLAB+ ahead of the curve

Requirements:

• Bachelor's degree in marketing, communications, or related field.
• Minimum of 2 year experience in influencer marketing, talent management, or related role.
• Strong understanding of Instagram, TikTok, and Twitter marketing including creator ecosystem, formats, and trend behavior.
• Strong communication skills with confidence when dealing with creators.
• Passion for beauty and skin care is a must.
• Willing to WFO at Kebon Jeruk, Jakarta Barat.

Our vibrant culture, embodied by the mottos #FLYUPTheExtraMiles and #LegacyInMotion, fosters creativity, collaboration, and relentless improvement. Seize the opportunity to grow with NEWLAB+ Group, where your ambition and innovation are celebrated and rewarded. Join us and be a part of a legacy of excellence and transformation.