Job Summary
We are looking for a KOL & Affiliate Marketing Specialist to manage and grow our local influencer and affiliate ecosystem. This role will play a key part in driving brand awareness, engagement, and sales through well-executed KOL and affiliate campaigns, while building strong and long-term partnerships within the beauty community.
Key Responsibilities
- Plan, execute, and optimize KOL and affiliate marketing strategies in line with brand and campaign objectives
- Identify, recruit, and manage relationships with local KOLs, influencers, and affiliates across key platforms such as Instagram, TikTok, and other relevant channels
- Manage end-to-end campaign execution, including briefing, negotiation, coordination, content monitoring, and performance reporting
- Oversee affiliate onboarding, campaign activations, commission structures, and incentive programs to drive sales performance
- Ensure all KOL and affiliate content aligns with brand guidelines, visual standards, and campaign messaging
- Track and analyze campaign performance (reach, engagement, traffic, and conversion) and continuously optimize for better ROI
- Prepare regular performance reports with clear insights and recommendations
- Stay up to date with local beauty trends, influencer landscape, and competitor activities
- Collaborate closely with internal teams (Marketing, E-commerce, Content, Design) to ensure seamless campaign execution
Requirements
- Minimum 35 years of experience in KOL/Influencer Marketing and/or Affiliate Marketing
- Strong understanding of the local beauty influencer and affiliate ecosystem
- Proven experience managing end-to-end KOL and affiliate campaigns
- Strong communication and negotiation skills with creators and partners
- Analytical mindset with experience in campaign tracking and performance evaluation
- Able to manage multiple campaigns and partnerships simultaneously
- Experience in beauty, skincare, cosmetics, FMCG, or e-commerce industry is a strong plus
Skills & Competencies
- Influencer & Affiliate Marketing Strategy
- Partnership & Relationship Management
- Campaign Execution & Optimization
- Performance Analysis & Reporting
- Strong Communication & Negotiation Skills
- Detail-Oriented & Well-Organized
